@font-face{
  font-family:'Outfit';font-style:normal;font-weight:400;font-display:swap;
  src:url('assets/schrift/outfit-v15-latin-regular.woff2') format('woff2');
}
@font-face{
  font-family:'Outfit';font-style:normal;font-weight:500;font-display:swap;
  src:url('assets/schrift/outfit-v15-latin-500.woff2') format('woff2');
}
@font-face{
  font-family:'Outfit';font-style:normal;font-weight:800;font-display:swap;
  src:url('assets/schrift/outfit-v15-latin-800.woff2') format('woff2');
}

:root{
  --kupfer:#C4632C;
  --kupfer-dunkel:#A9521F;
  --tinte:#2A2622;
  --tinte-weich:#3A342E;
  --papier:#F7F4F0;
  --grau:#B7AEA3;
  --namensgrau:#8C8378;
  --weiss:#FFFFFF;

  --text-body:rgba(247,244,240,.80);
  --text-leise:#B7AEA3;
  --linie:rgba(183,174,163,.20);

  --fs-h1:clamp(2.1rem, 5.2vw, 4rem);
  --fs-h2:clamp(1.75rem, 3.6vw, 2.9rem);
  --fs-h3:clamp(1.15rem, 1.9vw, 1.5rem);
  --fs-body:clamp(1rem, 1.15vw, 1.125rem);
  --fs-klein:0.875rem;
  --fs-mini:0.78rem;

  --sektion-y:clamp(4.5rem, 9vw, 8rem);
  --gutter:clamp(1.25rem, 5vw, 4.5rem);
  --maxw:1280px;
  --maxw-schmal:760px;

  --radius:8px;
  --radius-gross:14px;
  --nav-h:76px;

  --medien-h:min(calc(100svh - var(--nav-h) - 5rem), 860px);
  --ease:cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;scroll-padding-top:var(--nav-h);-webkit-text-size-adjust:100%;}
body{
  margin:0;
  font-family:'Outfit',system-ui,-apple-system,'Segoe UI',sans-serif;
  font-weight:400;
  font-size:var(--fs-body);
  line-height:1.68;
  letter-spacing:.012em;
  color:var(--text-body);
  background:var(--tinte);
  overflow-x:hidden;
}
img,video,svg{max-width:100%;display:block;}
h1,h2,h3,h4{
  font-weight:800;
  line-height:1.1;
  letter-spacing:-.018em;
  margin:0 0 .55em;
  color:var(--weiss);
  text-wrap:balance;
}
h1{font-size:var(--fs-h1);}
h2{font-size:var(--fs-h2);}

h2::after{
  content:'';display:block;
  width:128px;height:2px;
  background:var(--kupfer);
  margin:1.1rem 0 .2rem;
}

.zentriert h2::after,
.erkennen h2::after{margin-inline:auto;}
h3{font-size:var(--fs-h3);letter-spacing:-.01em;}
p{margin:0 0 1.15em;}
p:last-child{margin-bottom:0;}
a{color:inherit;}
:focus-visible{outline:3px solid var(--kupfer);outline-offset:3px;border-radius:2px;}

.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter);}
.wrap-schmal{max-width:var(--maxw-schmal);margin-inline:auto;padding-inline:var(--gutter);}
.sektion{padding-block:var(--sektion-y);}

#stimmen{padding-bottom:calc(var(--sektion-y) / 2);}

#kontakt{padding-block:calc(var(--sektion-y) / 2);padding-top:calc(var(--nav-h) + var(--sektion-y) / 2);}
#folgen{padding-block:calc(var(--sektion-y) / 2);}
#faq{padding-top:calc(var(--sektion-y) / 2);}

#app{padding-bottom:calc(var(--sektion-y) / 2);}
#angebote{padding-top:calc(var(--sektion-y) / 2);}

#danke{padding-top:calc(var(--nav-h) + var(--sektion-y) / 2);min-height:calc(100svh - var(--nav-h));display:flex;align-items:center;}
#danke > .wrap-schmal{width:100%;}

.karte-aussen{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter);}
.karte{
  background:var(--tinte-weich);
  border-radius:var(--radius-gross);
  padding:clamp(2.5rem,5vw,4.5rem) clamp(1.5rem,4vw,3.5rem);
}
.zentriert{text-align:center;}

.tp{color:var(--kupfer);font-weight:500;padding-inline:.12em;}

.eyebrow{
  font-size:var(--fs-klein);
  font-weight:500;
  letter-spacing:.18em;
  text-transform:uppercase;
  color:var(--kupfer);
  margin-bottom:1rem;
}
.lead{font-size:clamp(1.05rem,1.5vw,1.28rem);color:var(--text-leise);}

.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.5em;
  min-height:52px;padding:.85em 1.9em;
  font-family:inherit;font-size:1rem;font-weight:500;letter-spacing:.02em;
  border:2px solid transparent;border-radius:var(--radius);
  text-decoration:none;cursor:pointer;
  transition:background .25s var(--ease),border-color .25s var(--ease),transform .18s var(--ease);
}
.btn--kupfer{background:var(--kupfer);color:var(--weiss);border-color:var(--kupfer);}
.btn--kupfer:hover{background:var(--kupfer-dunkel);border-color:var(--kupfer-dunkel);transform:translateY(-2px);}
.btn--outline{background:transparent;color:var(--kupfer);border-color:var(--kupfer);}
.btn--outline:hover{background:var(--kupfer);color:var(--weiss);transform:translateY(-2px);}
.btn--gross{min-height:58px;padding:1em 2.4em;font-size:1.05rem;}

.textlink,
.ort-link,
.einwilligung a,
.kontaktwege .wert,
.faq summary span,
.folgen__konto .name,
.footer__sozial a,
.footer__unten a{
  text-decoration:none;
  background-image:linear-gradient(var(--kupfer),var(--kupfer));
  background-size:0 2px;
  background-position:0 100%;
  background-repeat:no-repeat;
  padding-bottom:2px;
  transition:background-size .3s var(--ease);
}
.textlink:hover,
.ort-link:hover,
.einwilligung a:hover,
.textlink:focus-visible,
.ort-link:focus-visible,
.einwilligung a:focus-visible,
.kontaktwege a:hover .wert,
.kontaktwege a:focus-visible .wert,
.faq summary:hover span,
.faq summary:focus-visible span,
.folgen__konto:hover .name,
.folgen__konto:focus-visible .name,
.footer__sozial a:hover,
.footer__sozial a:focus-visible,
.footer__unten a:hover,
.footer__unten a:focus-visible{
  background-size:100% 2px;
}

.textlink,
.ort-link,
.einwilligung a{
  color:var(--text-leise);
  font-weight:500;
}
.textlink{font-size:1rem;}

.logo-zeile{
  --logo-h:42px;
  display:inline-flex;align-items:center;
  gap:calc(var(--logo-h) * .26);
  line-height:1;text-decoration:none;
  transition:opacity .25s var(--ease);
}
.logo-zeile:hover{opacity:.82;}
.logo-zeile__signet{
  height:var(--logo-h);width:auto;flex-shrink:0;
}
.logo-zeile__name{
  font-family:'Outfit',sans-serif;font-weight:800;
  font-size:calc(var(--logo-h) * .50);
  letter-spacing:.005em;text-transform:uppercase;
  color:var(--weiss);white-space:nowrap;
}
.logo-zeile__strich{
  width:1.5px;height:calc(var(--logo-h) * .62);
  background:var(--kupfer);flex-shrink:0;border-radius:1px;
}
.logo-zeile__claim{
  font-family:'Outfit',sans-serif;font-weight:500;
  font-size:calc(var(--logo-h) * .225);
  letter-spacing:.2em;text-transform:uppercase;
  color:var(--grau);white-space:nowrap;
}

.logo-zeile--hell .logo-zeile__name{color:var(--tinte);}
.logo-zeile--hell .logo-zeile__claim{color:var(--namensgrau);}

.nav{
  position:fixed;inset:0 0 auto 0;z-index:1000;
  height:var(--nav-h);
  display:flex;align-items:center;
  background:transparent;
  transition:background .35s var(--ease),box-shadow .35s var(--ease);
}
.nav.ist-gescrollt{
  background:rgba(42,38,34,.90);
  -webkit-backdrop-filter:blur(14px);
  backdrop-filter:blur(14px);
  border-bottom:1px solid var(--linie);
  box-shadow:0 4px 26px rgba(0,0,0,.34);
}
.nav__inner{
  width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter);
  display:flex;align-items:center;justify-content:space-between;gap:1.5rem;
}
.nav__logo{display:flex;align-items:center;flex-shrink:0;text-decoration:none;}
.nav__menu{display:flex;align-items:center;gap:clamp(1.1rem,2.2vw,2.1rem);}
.nav__link{
  color:var(--weiss);text-decoration:none;
  font-size:.95rem;font-weight:400;letter-spacing:.02em;
  padding:.4em 0;position:relative;white-space:nowrap;
}
.nav__link::after{
  content:'';position:absolute;left:0;bottom:0;
  width:0;height:2px;background:var(--kupfer);
  transition:width .28s var(--ease);
}
.nav__link:hover::after,.nav__link:focus-visible::after{width:100%;}

.nav__cta{min-height:44px;padding:.6em 1.35em;font-size:.92rem;}

.nav__burger{
  display:none;
  width:48px;height:48px;padding:0;
  background:none;border:0;cursor:pointer;
  align-items:center;justify-content:center;
}
.nav__burger span{
  display:block;position:relative;
  width:26px;height:2px;background:var(--weiss);
  transition:background .2s var(--ease);
}
.nav__burger span::before,.nav__burger span::after{
  content:'';position:absolute;left:0;width:26px;height:2px;background:var(--weiss);
  transition:transform .3s var(--ease),top .3s var(--ease);
}
.nav__burger span::before{top:-8px;}
.nav__burger span::after{top:8px;}
.nav.menu-offen .nav__burger span{background:transparent;}
.nav.menu-offen .nav__burger span::before{top:0;transform:rotate(45deg);}
.nav.menu-offen .nav__burger span::after{top:0;transform:rotate(-45deg);}

.hero{
  position:relative;
  max-width:var(--maxw);margin-inline:auto;
  padding:calc(var(--nav-h) + 1.5rem) var(--gutter) 1.5rem;
  min-height:100svh;
  display:grid;

  grid-template-columns:auto minmax(0,1fr);
  gap:clamp(2rem,4.5vw,4.25rem);
  align-items:center;
}
.hero__text{
  order:2;
  display:flex;flex-direction:column;justify-content:center;
}
.hero__badge{
  font-size:var(--fs-klein);font-weight:500;
  letter-spacing:.055em;color:var(--grau);
  margin-bottom:1.5rem;
}

.hero__badge > span{display:block;}
.hero__badge .ort{
  color:rgba(183,174,163,.62);
  letter-spacing:.04em;margin-top:.28em;
}
.hero h1{color:var(--weiss);margin-bottom:.5em;}
.hero h1 .zeile1{display:block;}
.hero h1 .zeile2{
  display:block;
  font-size:.62em;line-height:1.24;
  letter-spacing:-.01em;margin-top:0;
}

.hero h1 .zeile2::before{
  content:'';display:block;
  width:128px;height:2px;
  background:var(--kupfer);
  margin:1.35rem 0 1.35rem;
}
.hero__subtext{color:rgba(255,255,255,.9);max-width:34em;margin-bottom:1.25em;}
.hero__subline{
  font-size:var(--fs-klein);font-weight:500;letter-spacing:.06em;
  color:var(--grau);margin-bottom:0;
}

.hero__media{

  --media-h:min(calc(100svh - var(--nav-h) - 3rem), 980px);
  order:1;
  position:relative;overflow:hidden;
  background:var(--tinte-weich);
  border-radius:var(--radius-gross);
  height:var(--media-h);
  width:calc(var(--media-h) * 9 / 16);
  justify-self:start;
  align-self:center;
}
.hero__media video,.hero__media img{
  width:100%;height:100%;object-fit:cover;display:block;
}

.erkennen__aussen{
  width:100%;
}
.erkennen{
  position:relative;
  display:flex;align-items:center;justify-content:center;
  overflow:hidden;background:var(--tinte-weich);
  text-align:center;
  padding:clamp(3rem,7vw,5.5rem) var(--gutter);

  min-height:calc(100svh - var(--nav-h));
}
.erkennen__media{position:absolute;inset:0;}
.erkennen__media video,.erkennen__media img{
  width:100%;height:100%;object-fit:cover;

  object-position:center 44%;
}
.erkennen__media::after{
  content:'';position:absolute;inset:0;

  background:linear-gradient(180deg,rgba(42,38,34,.72) 0%,rgba(42,38,34,.82) 55%,rgba(42,38,34,.90) 100%);
}
.erkennen__inhalt{position:relative;z-index:1;width:100%;max-width:54rem;}

.erkennen__wortmarke{
  display:flex;flex-wrap:wrap;align-items:center;justify-content:center;
  gap:clamp(.6rem,2vw,1.6rem);
  font-size:clamp(1.9rem,7vw,5.2rem);
  font-weight:800;letter-spacing:.02em;
  color:var(--weiss);
  line-height:1.05;margin-bottom:1rem;
}
.erkennen__wortmarke .punkt{color:var(--kupfer);font-size:.7em;}
.erkennen__unterzeile{
  color:var(--grau);font-size:clamp(1rem,1.5vw,1.2rem);
  max-width:32em;margin:0 auto;
}

.erkennen__punkte{margin-top:clamp(2.75rem,5.5vw,4.5rem);}
.erkennen__punkte h2{
  font-size:clamp(1.45rem,2.8vw,2.1rem);
  margin-bottom:1.4rem;
}

.erkennen .problemliste{
  display:inline-block;text-align:left;
  max-width:34rem;margin:0;
}
.erkennen .problem__fazit{
  max-width:34rem;margin:2rem auto 0;text-align:left;
}

.split{
  display:grid;grid-template-columns:1fr 1fr;
  gap:clamp(2.5rem,5vw,5rem);align-items:start;
}

.split__media{
  position:sticky;top:calc(var(--nav-h) + 2.5rem);
  aspect-ratio:9/16;
  height:var(--medien-h);
  width:auto;max-width:100%;
  justify-self:center;
  border-radius:var(--radius-gross);overflow:hidden;
  background:var(--tinte-weich);
}
.split__media img,
.split__media video{
  position:absolute;inset:0;
  width:100%;height:100%;object-fit:cover;
}

.split__media img[src$="warum-1.jpg"]{object-position:center 25%;}
.split__media img[src$="warum-2.jpg"]{object-position:center 65%;}
.split__media img[src$="warum-baby-weit.jpg"]{object-position:center 66%;}
.split__media img[src$="warum-3.jpg"]{object-position:center 92%;}
.split__media img[src$="erreichst-2.jpg"]{object-position:center 10%;}

.split--gedreht .split__text{order:2;}
.split--gedreht .split__media{order:1;}

.problemliste{margin:0 0 3.5rem;padding:0;list-style:none;}
.problemliste li{
  position:relative;
  padding-left:1.25rem;margin-bottom:.5rem;
  line-height:1.5;
  color:var(--text-body);
}

.problemliste li::before{
  content:'·';
  position:absolute;left:0;top:0;
  color:var(--kupfer);
  font-weight:800;font-size:1.6em;line-height:.94;
}

.problem__fazit{
  color:var(--text-leise);
  margin-top:1.7rem;
}

.feature-item{margin-bottom:2.4rem;}
.feature-item:last-of-type{margin-bottom:0;}
.feature-item h3{margin-bottom:.5em;}
.feature-item p{color:var(--text-body);margin:0;}

.zitat{margin:0 0 3.2rem;padding:0;}
.zitat blockquote{
  margin:0;font-size:clamp(1.25rem,2.1vw,1.7rem);
  font-weight:800;font-style:italic;line-height:1.28;
  color:var(--kupfer);letter-spacing:-.01em;
}
.zitat cite{
  display:block;margin-top:.85rem;
  font-size:var(--fs-klein);font-style:normal;font-weight:400;
  color:var(--text-leise);
}

.zitat__antwort{
  margin:1.3rem 0 0;
  color:var(--text-body);
}
.zitat__antwort strong{color:var(--weiss);font-weight:800;}

.ueber__grid{
  display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);
  gap:clamp(2.5rem,5vw,4.5rem);align-items:start;
}
.ueber__media{order:2;}
.ueber__text{order:1;}

.js .ueber__text{padding-top:min(60svh, 660px);}

.ueber__media{
  position:sticky;
  top:max(calc(var(--nav-h) + 1.5rem), calc((100svh - var(--medien-h)) / 2));
  justify-self:end;
  width:auto;
}
.ueber__media video{
  display:block;
  height:var(--medien-h);
  width:auto;max-width:100%;
  aspect-ratio:9/16;
  border-radius:var(--radius);object-fit:cover;
}

.pullquote{
  margin:0 0 2rem;padding:0;
  font-size:clamp(1.35rem,2.5vw,2rem);
  font-weight:800;font-style:italic;line-height:1.24;
  letter-spacing:-.015em;color:var(--kupfer);
}
.ueber__text p{color:var(--text-body);}

.quali__unterzeile{
  max-width:38rem;margin:0 auto clamp(2.25rem,4vw,3.25rem);
}
.quali__bereiche{display:block;margin-top:.25em;}

.quali__layout{

  --quali-seite:clamp(190px, 24%, 300px);
  display:grid;
  grid-template-columns:minmax(0,var(--quali-seite)) minmax(0,1fr) minmax(0,var(--quali-seite));
  gap:clamp(1.1rem,2.2vw,1.75rem);
  align-items:stretch;text-align:left;
}
.quali__portrait,
.quali__video{
  position:relative;
  border-radius:var(--radius-gross);overflow:hidden;
  background:var(--tinte-weich);
  min-height:340px;
}
.quali__video video{
  position:absolute;inset:0;
  width:100%;height:100%;object-fit:cover;
}

.quali__portrait picture,
.quali__portrait img{
  position:absolute;inset:0;
  width:100%;height:100%;
  object-fit:cover;object-position:center 6%;
}
.quali__rechts{
  display:grid;gap:clamp(1.1rem,2.2vw,1.75rem);align-content:start;
}
.quali__haupt{
  background:var(--kupfer);color:var(--weiss);
  border-radius:var(--radius-gross);
  padding:clamp(1.6rem,3vw,2.4rem);
}
.quali__haupt h3{color:var(--weiss);margin-bottom:.35em;}
.quali__meta{
  font-size:var(--fs-klein);font-weight:500;
  letter-spacing:.06em;color:rgba(255,255,255,.82);
  margin-bottom:.9rem;
}
.quali__haupt p:last-child{color:rgba(255,255,255,.92);margin:0;}

.quali__gitter{
  display:grid;grid-template-columns:repeat(2,minmax(0,1fr));
  gap:clamp(.9rem,1.8vw,1.25rem);text-align:left;
}

.quali__karte:first-child{grid-column:1 / -1;}
.quali__karte{
  border:2px solid var(--kupfer);
  border-radius:var(--radius);
  padding:1.4rem 1.5rem;
}
.quali__karte h3{
  font-size:1.05rem;line-height:1.3;
  margin-bottom:.45em;
}
.quali__karte p{
  margin:0;font-size:var(--fs-klein);
  color:var(--text-leise);line-height:1.5;
}
.quali__fussnote{
  margin-top:2rem;
  font-size:var(--fs-klein);color:var(--text-leise);
}

.randlos{position:relative;overflow:hidden;}
.randlos__bild{position:absolute;inset:0;}
.randlos__bild img{width:100%;height:100%;object-fit:cover;}
.randlos__bild::after{
  content:'';position:absolute;inset:0;
  background:rgba(42,38,34,.86);
}
.randlos__inhalt{position:relative;z-index:1;}

.trenner{
  height:clamp(220px,40vh,420px);
}
.trenner .randlos__bild img{object-position:center 45%;}

.trenner--dach{
  height:clamp(280px,50vh,560px);
}
.trenner--dach .randlos__bild img{object-position:center 15%;}
.js .trenner--dach .randlos__bild img{
  height:124%;
  top:-12%;
}
.trenner .randlos__bild::after{display:none;}

.kraft__intro{max-width:46rem;margin-bottom:clamp(2.5rem,5vw,3.5rem);}
.kraft__intro p{color:var(--text-body);}
.kraft__gitter{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));
  gap:clamp(2rem,4vw,3rem);
}
.kraft__gitter h3{margin-bottom:.5em;}
.kraft__gitter p{margin:0;color:var(--text-body);}
.kraft__schluss{
  margin-top:clamp(2.75rem,5vw,4rem);
  padding-top:2rem;
  border-top:1px solid var(--linie);
  font-size:clamp(1.1rem,1.9vw,1.4rem);
  font-style:italic;font-weight:500;
  color:var(--weiss);max-width:44rem;
}

.app__liste{margin-top:1.75rem;}

.js .app__liste.app__liste--belebt li{
  opacity:.4;
  transition:opacity .45s var(--ease);
}
.js .app__liste.app__liste--belebt li.ist-hell{opacity:1;}

.app__addon{
  margin-top:clamp(2rem,4vw,2.75rem);
  font-size:var(--fs-klein);color:var(--text-leise);
}
.app__addon-label{
  display:block;
  color:var(--kupfer);font-weight:500;font-size:var(--fs-mini);
  letter-spacing:.14em;text-transform:uppercase;
  margin-bottom:.5em;
}

.app__slider{
  position:sticky;top:calc(var(--nav-h) + 2.5rem);
  aspect-ratio:720/1477;
  height:var(--medien-h);width:auto;max-width:100%;
  justify-self:center;
  border-radius:var(--radius-gross);overflow:hidden;
  background:var(--tinte-weich);
}
.app__slider-track{
  display:flex;width:100%;height:100%;
  transition:transform .7s var(--ease);
}
.js .app__slider-track.ohne-uebergang{transition:none;}
.app__slide{
  flex:0 0 100%;width:100%;height:100%;
  object-fit:cover;
}

.angebote__schieber{
  display:grid;grid-auto-flow:column;
  grid-auto-columns:minmax(262px,288px);
  gap:1.1rem;
  overflow-x:auto;overscroll-behavior-x:contain;
  scroll-snap-type:x proximity;
  padding-bottom:1.1rem;
  scrollbar-color:var(--kupfer) rgba(183,174,163,.14);
  scrollbar-width:thin;
}
.angebote__schieber::-webkit-scrollbar{height:8px;}
.angebote__schieber::-webkit-scrollbar-track{background:rgba(183,174,163,.14);border-radius:99px;}
.angebote__schieber::-webkit-scrollbar-thumb{background:var(--kupfer);border-radius:99px;}
.angebote__hinweis-scroll{
  font-size:var(--fs-mini);color:var(--text-leise);
  letter-spacing:.1em;text-transform:uppercase;
  margin:0 0 1rem;
}

.paket{
  display:flex;flex-direction:column;
  scroll-snap-align:start;
  border:1px solid var(--linie);
  border-radius:var(--radius-gross);
  padding:clamp(1.4rem,2.4vw,1.8rem);
  background:var(--tinte-weich);
  transition:border-color .25s var(--ease);
}

.paket:hover,
.paket:focus-within{border-color:var(--kupfer);}
.paket:hover .btn,
.paket:focus-within .btn{
  background:var(--kupfer);color:var(--weiss);border-color:var(--kupfer);
}
.paket__tag{
  justify-self:start;align-self:start;
  background:var(--kupfer);color:var(--weiss);
  font-size:var(--fs-mini);font-weight:500;
  letter-spacing:.14em;text-transform:uppercase;
  padding:.35em .85em;border-radius:99px;
  margin:0;
}

.paket__name{
  font-size:1.4rem;margin-bottom:.2em;
  min-height:2.2em;
}
.paket__fuer{
  font-size:var(--fs-klein);color:var(--kupfer);
  font-weight:500;letter-spacing:.04em;
  line-height:1.4;
  min-height:2.8em;
  margin-bottom:1.2rem;
}
.paket__inhalt{color:var(--text-body);font-size:var(--fs-klein);line-height:1.6;margin-bottom:1.5rem;}

.paket__preisblock{
  margin-top:auto;
  display:grid;
  grid-template-areas:"marke" "preis" "klein" "aktion";

  grid-template-rows:3.3rem auto auto auto;
}
.paket__tag{grid-area:marke;}
.paket__preis{grid-area:preis;}
.paket__klein{grid-area:klein;}
.paket__preisblock .btn{grid-area:aktion;}
.paket__preis{
  font-size:clamp(1.75rem,2.6vw,2.15rem);font-weight:800;
  color:var(--weiss);line-height:1;letter-spacing:-.02em;
  margin-bottom:.4rem;
}
.paket--gratis .paket__preis{color:var(--kupfer);}
.paket__einheit{font-size:.42em;font-weight:500;letter-spacing:0;}
.paket__klein{
  font-size:var(--fs-mini);color:var(--text-leise);
  line-height:1.5;margin-bottom:1.4rem;
  min-height:2.6em;
}

.paket .btn{
  width:100%;
  padding-inline:1rem;
  white-space:nowrap;
}

.angebote__hinweis{
  margin-top:2rem;font-size:var(--fs-klein);
  color:var(--text-leise);text-align:center;
}
.angebote__app{
  margin-top:1.75rem;padding:1.35rem 1.6rem;
  border:1px solid var(--linie);border-radius:var(--radius);
  font-size:var(--fs-klein);color:var(--text-body);line-height:1.6;
}
.angebote__app strong{color:var(--weiss);font-weight:800;}

.schritte{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));
  gap:clamp(2rem,4vw,3rem);
  margin-bottom:clamp(3rem,6vw,4.5rem);
}
.schritt h3{margin-bottom:.5em;}
.schritt p{margin:0;color:var(--text-body);}

.schritt .schritt__nr{
  font-size:3.2rem;font-weight:800;line-height:1;
  color:var(--kupfer);letter-spacing:-.03em;
  margin-bottom:.6rem;
}
.weg__abschluss{
  font-size:clamp(1.1rem,1.9vw,1.4rem);
  font-weight:500;color:var(--weiss);
  text-wrap:pretty;
  margin-bottom:2rem;
}

.stimmen__gitter{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));
  gap:1.5rem;align-items:stretch;
}
.stimme{
  display:flex;flex-direction:column;
  background:var(--tinte-weich);
  border:1px solid var(--linie);
  border-radius:var(--radius-gross);
  padding:clamp(1.6rem,2.8vw,2.1rem);
}
.stimme blockquote{
  margin:0 0 1.75rem;
  font-size:1.05rem;line-height:1.6;
  color:var(--text-body);
}

.stimme__person{
  margin-top:auto;
  display:grid;grid-template-columns:auto 1fr;
  gap:1.15rem;align-items:center;
}
.stimme__bild{
  width:84px;height:84px;flex-shrink:0;
  border-radius:50%;overflow:hidden;
  background:var(--kupfer);
  display:grid;place-items:center;
  font-size:2rem;font-weight:800;color:var(--weiss);
  line-height:1;user-select:none;
}
.stimme__bild img{
  width:100%;height:100%;object-fit:cover;
  border-radius:50%;
}
.stimme cite{
  font-size:var(--fs-klein);font-style:normal;
  color:var(--text-leise);line-height:1.45;
}
.stimme cite strong{display:block;color:var(--weiss);font-weight:800;}
.stimmen__link{margin-top:2.25rem;}

.kontakt__grid{
  display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);
  gap:clamp(2.5rem,5vw,4.5rem);align-items:start;
}
.kontakt__lead{margin-bottom:2.5rem;}

.kontaktwege{list-style:none;margin:0 0 1.15rem;padding:0;display:grid;gap:1.15rem;}
.kontaktwege li{
  display:grid;grid-template-columns:auto 1fr;gap:1rem;align-items:baseline;
  padding-bottom:1.15rem;
  border-bottom:1px solid var(--linie);
}
.kontaktwege a{text-decoration:none;justify-self:start;}

.kontaktwege__konten{display:grid;gap:.55rem;justify-items:start;}
.kontaktwege .was{
  font-size:var(--fs-mini);letter-spacing:.14em;text-transform:uppercase;
  color:var(--kupfer);min-width:7.5rem;
}

.kontaktwege .wert{
  font-weight:500;
  color:var(--weiss);
  justify-self:start;
}

.kontakt__ort{
  font-size:var(--fs-klein);color:var(--text-leise);line-height:1.6;
}
.kontakt__ort strong{display:block;color:var(--weiss);font-weight:800;margin-bottom:.2em;}

.formular{
  background:var(--tinte-weich);
  border:1px solid var(--linie);
  border-radius:var(--radius-gross);
  padding:clamp(1.6rem,3vw,2.5rem);
  display:grid;gap:1.25rem;
}
.feld{display:grid;gap:.45rem;}
.feld label{
  font-size:var(--fs-klein);font-weight:500;
  letter-spacing:.03em;color:var(--text-leise);
}
.feld .pflicht{color:var(--kupfer);}
.feld input,
.feld select,
.feld textarea{
  font-family:inherit;font-size:1rem;
  color:var(--weiss);background:rgba(0,0,0,.18);
  border:1px solid var(--linie);border-radius:var(--radius);
  padding:.85em 1em;min-height:52px;width:100%;
  transition:border-color .2s var(--ease);
}
.feld textarea{min-height:120px;resize:vertical;line-height:1.55;}
.feld select{appearance:none;cursor:pointer;}
.feld input:focus,
.feld select:focus,
.feld textarea:focus{border-color:var(--kupfer);outline:none;}
.feld input::placeholder,
.feld textarea::placeholder{color:rgba(183,174,163,.5);}

.einwilligung{
  display:grid;grid-template-columns:auto 1fr;gap:.85rem;align-items:start;
  font-size:var(--fs-mini);color:var(--text-leise);line-height:1.55;
}
.einwilligung input{
  width:20px;height:20px;min-height:0;margin-top:.15em;
  accent-color:var(--kupfer);cursor:pointer;
}

.faq{max-width:52rem;}
.faq details{
  border-bottom:1px solid var(--linie);
}
.faq summary{
  display:grid;grid-template-columns:1fr auto;gap:1.5rem;align-items:center;
  padding:1.35rem 0;cursor:pointer;list-style:none;
  font-size:clamp(1.05rem,1.6vw,1.2rem);font-weight:800;
  color:var(--weiss);letter-spacing:-.01em;
}
.faq summary::-webkit-details-marker{display:none;}

.faq summary span{justify-self:start;}

.faq summary::after{
  content:'';
  width:16px;height:16px;flex-shrink:0;
  background:
    linear-gradient(var(--kupfer),var(--kupfer)) center/100% 2px no-repeat,
    linear-gradient(var(--kupfer),var(--kupfer)) center/2px 100% no-repeat;
  transition:transform .3s var(--ease);
}
.faq details[open] summary::after{transform:rotate(90deg);background-size:100% 2px,0 100%;}
.faq details p{
  margin:0;padding:0 0 1.5rem;
  max-width:44rem;color:var(--text-body);
}

.folgen__kopf{
  background-image:url('assets/logo/signet-kupfer-leise.svg');
  background-repeat:no-repeat;
  background-position:right center;
  background-size:auto 100%;
  padding-right:clamp(9rem, 21%, 15rem);
  margin-bottom:clamp(2rem,4vw,2.75rem);
}
.folgen__kopf h2{margin-bottom:0;}
@media (max-width:640px){
  .folgen__kopf{background-image:none;padding-right:0;}
}

.folgen__intro{
  margin:1.25rem 0 0;color:var(--text-body);
  text-wrap:balance;
}
.folgen__konten{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));
  gap:1.25rem;
}
.folgen__konto{
  display:flex;flex-direction:column;
  padding:clamp(1.5rem,2.8vw,2rem);
  border:1px solid var(--linie);border-radius:var(--radius-gross);
  text-decoration:none;
  transition:border-color .25s var(--ease);
}
.folgen__konto:hover{border-color:var(--kupfer);}
.folgen__konto .rolle{
  font-size:var(--fs-mini);letter-spacing:.14em;text-transform:uppercase;
  color:var(--kupfer);margin-bottom:.6rem;
}

.folgen__konto .name{
  font-size:1.35rem;font-weight:800;color:var(--weiss);
  letter-spacing:-.01em;margin-bottom:.5rem;
  align-self:flex-start;
}
.folgen__konto .was{
  font-size:var(--fs-klein);color:var(--text-body);line-height:1.6;
}

.footer{
  background:var(--tinte-weich);
  padding-block:clamp(3rem,6vw,4.5rem);
  margin-top:clamp(3rem,6vw,5rem);
}

.footer__oben{
  display:grid;grid-template-columns:1fr auto 1fr;
  gap:2rem;align-items:center;
  padding-bottom:2rem;border-bottom:1px solid var(--linie);
}
.footer__oben > :first-child{justify-self:start;}
.footer__sozial{justify-self:end;}
.footer__mitte{

  margin:0;
  font-size:var(--fs-klein);color:var(--text-leise);
  text-align:center;letter-spacing:.04em;
}
.footer__sozial{display:flex;gap:1.5rem;justify-self:end;}
.footer__sozial a{
  font-size:var(--fs-klein);color:var(--text-leise);
  white-space:nowrap;
}
.footer__unten{
  margin-top:1.75rem;
  display:flex;flex-wrap:wrap;gap:.5rem 1.5rem;
  justify-content:space-between;align-items:center;
  font-size:var(--fs-mini);color:var(--text-leise);
}
.footer__unten p{margin:0;}
.footer__unten nav{display:flex;gap:1.5rem;}

.js .hero-zeile{
  opacity:0;
  transform:translateY(1.6rem);
  will-change:opacity,transform;
}
.js .hero-zeile.ist-da{
  opacity:1;
  transform:none;
  transition:opacity .55s var(--ease), transform .6s var(--ease);
}

.js .hero-zeile.ohne-uebergang{transition:none;}

.erkennen__aussen.haelt-fest{
  height:var(--haltestrecke);
}
.erkennen__aussen.haelt-fest .erkennen{
  position:sticky;
  top:var(--nav-h);
}

.warum__aussen.haelt-fest,
.erreichst__aussen.haelt-fest{
  height:var(--haltestrecke);
}
.warum__aussen.haelt-fest .warum,
.erreichst__aussen.haelt-fest .erreichst{
  position:sticky;
  top:var(--nav-h);
  padding-block:clamp(1.25rem,3vw,2.5rem);
  min-height:calc(100svh - var(--nav-h));
  display:flex;align-items:center;
}
.warum__aussen.haelt-fest .wrap,
.erreichst__aussen.haelt-fest .wrap{width:100%;}

.warum__aussen.haelt-fest .split,
.erreichst__aussen.haelt-fest .split{align-items:end;}
.warum__aussen.haelt-fest .split__media,
.erreichst__aussen.haelt-fest .split__media{position:relative;top:auto;}

.js .erkennen__wortmarke .wort,
.js .erkennen__wortmarke .punkt{
  opacity:0;
  transform:translateY(.22em);
  will-change:opacity,transform;
}
.js .erkennen__unterzeile,
.js .erkennen__punkte h2,
.js .erkennen__punkte li,
.js .erkennen__punkte .problem__fazit{
  opacity:0;
  transform:translateY(1.4rem);
  will-change:opacity,transform;
}

.erkennen__wortmarke{will-change:opacity;}

.js #warum .feature-item,
.js #erreichst .feature-item{
  opacity:.28;
  transition:opacity .45s var(--ease);
}
.js #warum .feature-item.ist-hell,
.js #erreichst .feature-item.ist-hell{opacity:1;}

.split__media img,
.split__media video{
  transition:opacity .6s var(--ease);
}

.js .randlos__bild img{
  height:130%;
  top:-15%;
  position:absolute;
  left:0;width:100%;
  will-change:transform;
}

.js .trenner .randlos__bild img{
  height:160%;
  top:-30%;
}

@media (prefers-reduced-motion: reduce){
  .js .hero-zeile,
  .js .erkennen__wortmarke .wort,
  .js .erkennen__wortmarke .punkt,
  .js .erkennen__unterzeile,
  .js .erkennen__punkte h2,
  .js .erkennen__punkte li,
  .js .erkennen__punkte .problem__fazit,
  .js .erkennen__wortmarke{
    opacity:1 !important;transform:none !important;
  }
  .js #warum .feature-item,
  .js #erreichst .feature-item{opacity:1;}
  .js .ueber__text{padding-top:0;}
  .js .randlos__bild img{height:100%;top:0;transform:none !important;}
  .erkennen__aussen.haelt-fest{height:auto;}
  .erkennen__aussen.haelt-fest .erkennen{position:relative;top:0;}
  html{scroll-behavior:auto;}
}

.danke__haken{margin:0 auto clamp(1.25rem,3vw,1.75rem);}
.danke__aktionen{
  display:flex;flex-wrap:wrap;justify-content:center;
  gap:1rem;margin-top:clamp(1.5rem,3vw,2.25rem);
}

@media (max-width:1100px) and (min-width:761px){
  :root{--medien-h:min(calc(100svh - var(--nav-h) - 5rem), 560px);}
  .hero__media{--media-h:min(calc(100svh - var(--nav-h) - 3rem), 660px);}

  .quali__layout{grid-template-columns:minmax(0,250px) minmax(0,1fr);}
  .quali__video{grid-column:1 / -1;aspect-ratio:16/9;min-height:0;}
}

@media (max-width:900px) and (min-width:761px){
  .quali__gitter{grid-template-columns:1fr;}
}

@media (max-width:760px){
  .split,.ueber__grid,.kontakt__grid,.folgen{grid-template-columns:1fr;}
  .footer__oben{grid-template-columns:1fr;justify-items:center;text-align:center;gap:1.5rem;}
  .footer__unten{justify-content:center;text-align:center;}

  .ueber__media{position:relative;top:auto;justify-self:center;width:100%;max-width:420px;order:1;}
  .ueber__media video{height:auto;width:100%;}

  .js .ueber__text{order:2;padding-top:0;}
  .quali__layout{grid-template-columns:1fr;}
  .quali__portrait,
  .quali__video{aspect-ratio:4/5;min-height:0;max-width:420px;margin-inline:auto;width:100%;}
  .quali__gitter{grid-template-columns:1fr;}

  .split{display:flex;flex-direction:column;gap:1.75rem;}
  .split__text{order:0;}
  .split__media{
    position:sticky;top:calc(var(--nav-h) + .5rem);
    order:-1;
    width:100%;height:min(44svh,400px);
    max-height:none;aspect-ratio:auto;
    z-index:1;
  }

  #sticky-media video{display:none;}

  .app__slider{
    position:relative;top:auto;order:-1;
    height:min(50svh,440px);width:auto;max-width:280px;
    margin-inline:auto;
  }
}

@media (max-width:760px){
  .hero{
    grid-template-columns:1fr;min-height:0;
    gap:2rem;
    padding-top:calc(var(--nav-h) + 1.25rem);
  }
  .hero__media{
    --media-h:clamp(380px, 66svh, 620px);
    justify-self:center;
  }

  :root{--nav-h:66px;}
}

@media (max-width:640px){
  :root{--sektion-y:clamp(2.25rem, 5vw, 4rem);}
}

@media (max-width:1100px){
  .nav__logo{--logo-h:36px;}
  .nav__menu{
    position:fixed;inset:var(--nav-h) 0 auto 0;
    flex-direction:column;align-items:stretch;gap:0;
    background:var(--tinte);
    padding:.5rem var(--gutter) 1.75rem;
    box-shadow:0 18px 30px rgba(42,38,34,.3);
    transform:translateY(-130%);
    opacity:0;visibility:hidden;
    transition:transform .38s var(--ease),opacity .28s var(--ease),visibility .38s;
  }
  .nav.menu-offen{background:var(--tinte);}
  .nav.menu-offen .nav__menu{transform:translateY(0);opacity:1;visibility:visible;}
  .nav__link{
    padding:.95rem 0;font-size:1.05rem;
    border-bottom:1px solid rgba(183,174,163,.2);
  }
  .nav__link::after{display:none;}
  .nav__cta{margin-top:1.25rem;width:100%;min-height:52px;}
  .nav__burger{display:flex;}
}
@media (max-width:560px){
  .nav__logo{--logo-h:33px;}
}
@media (max-width:360px){
  .nav__logo{--logo-h:29px;}
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important;}
}